To create an even more holistic view of marketing performance, Sendwave aggregates all AppsFlyer data with data from Braze, their customer engagement platform, and Heap, their product analytics platform. It has crafted various user experiences, including QR-to-app from specific pages on their website, email-to-app, and social-to-app from Twitter.ĭespite the large volume of links, the Sendwave team commented on how easy it is to (a) create new links from a set of pre-built templates and (b) edit existing links by modifying the template, which determines the measurement and routing specifics. Over the past three years, Sendwave has created over 700 OneLink-powered links. In 2021, Sendwave acquired 28,500 new users via referral-to-app experiences. For example, when existing users refer a friend to Sendwave to get promotional credit for them and their friend, the OneLink engine directs the new user to the appropriate app store upon first app open, they’re routed directly to the screen where they can immediately claim their credit. The OneLink deep linking engine automatically routes new users to the appropriate app store and existing users to the optimal in-app page. Today, the suite enables the company to build personalized experiences from numerous channels straight to their app - ensuring smooth, contextual journeys with automated, granular measurement across paid and owned media touchpoints. Because UTM values have to be input by the person creating the link, there’s no way to ensure 100% consistency. They had to set up an arduous process to join the UTM values from their site-side analytics tool with their other data, and the UTM values were not always accurate. Powered by OneLink, Sendwave leverages AppsFlyer’s customer experience and deep linking engine to orchestrate owned media and influencer campaigns.īefore using the OneLink suite, Sendwave struggled to pair their links’ sources in the UTM parameters with the rest of their attribution data. Beyond paid media attribution, Sendwave leverages AppsFlyer to solve two key challenges:ĪppsFlyer’s attribution platform seamlessly integrates with all five of Sendwave’s paid media partners and pulls in data from Sendwave’s owned media and influencer campaigns to generate one accurate picture of marketing performance. In order to analyze and optimize campaigns across channels, partners and individual markets, Sendwave relies on AppsFlyer to accurately measure performance. Having gained traction in many diaspora communities, Sendwave has developed an effective multi-pronged marketing strategy that includes search, display, social media, influencers, user referral promo codes, email, and push notifications. After building trust via door-to-door outreach and local events, Sendwave launches marketing to accelerate and sustain user growth in each new market. To achieve that, they enter new geographic markets by first employing a boots-on-the-ground approach.īecause diaspora communities are tightly concentrated in certain areas, word of mouth is critical to establish an initial user base. The Sendwave team sets an ambitious growth target to double its user base every year. Today, Sendwave is trusted by over half a million users around the world. In just a few short years, Sendwave became one of the leading money senders to Africa. This business model makes international transfers affordable for those who make frequent, small money transfers to family and friends. Instead of charging customers a flat $25-$50 wire transfer fee like most banks do, Sendwave takes a small margin from the currency exchange rate.
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The Sendwave app offers quick, low-cost peer-to-peer money transfers across countries. It was built with a simple mission in mind: send money to people, not fees. Sendwave was founded in 2014 after its founder got fed up with the hassles, high fees and low guarantees that came with sending money to his NGO in Tanzania.
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Sendwave develops proven growth formula using AppsFlyer attribution and deep linking to get accurate marketing performance data across 7+ channels Background